Analysis News Advertising Marketing Customer Experience
Minnie Wang
Jul 23, 2024

FTLife Insurance rebrands, launches new identity with strategic focus on CX

Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.

The prominent rooftop LED billboard at a grade-A commercial building on Hong Kong Island shows the new company name “CTF Life”.

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