rebrand

Oct 1, 2025

Why do it, Nike? What makes a good brand logo?

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.

Sep 9, 2025

Singapore’s oldest insurer revamps logo and visual identity

The rebranding was led by Design Bridge and Partners.

May 7, 2025

GroupM to merge agency brands into single P&L

WPP to 'sunset' agency specific job titles in the shake-up.

May 6, 2025

WPP set to drop GroupM brand in media shake-up

WPP media arm to change name as part of ongoing restructure.

May 2, 2025

Amazon unveils first brand overhaul in 25 years, led by Koto

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

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