rebrand
Why do it, Nike? What makes a good brand logo?
Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
Singapore’s oldest insurer revamps logo and visual identity
The rebranding was led by Design Bridge and Partners.
GroupM to merge agency brands into single P&L
WPP to 'sunset' agency specific job titles in the shake-up.
Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
Accenture Song is the incumbent on the account.
WPP set to drop GroupM brand in media shake-up
WPP media arm to change name as part of ongoing restructure.
Amazon unveils first brand overhaul in 25 years, led by Koto
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins