rebranding
FTLife Insurance rebrands, launches new identity with strategic focus on CX
Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.
M&C Saatchi Sport & Entertainment repositions as 'the passions agency'
The repositioning comes after global CEO Steve Martin and UK CEO Jamie Wynne-Morgan resigned.
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Vietnamese agency M — N Associates breathes new design life into stunning Bat Trang Museum
The local branding agency were tasked with creating a new visual identity for the museum, reflecting the artistic techniques of the talented ceramic artist Vu Duc Thang.
Alpro unveils global brand redesign bursting with flavour
As the plant-based milk market booms, Alpro partners with design consultancy, Elmwood, in a global redesign to reaffirm its position in an increasingly competitive market.
India's brand value: What are the stakes of rebranding a country's name?
SOUNDING BOARD: Experts decode the complexities of rebranding India to Bharat and weigh the risks and rewards of altering a nation's identity
Inside the risky, expensive and slow process of shepherding brands through change
From CPG to tech companies, change is inevitable—but delicate.
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