Steve Barrett
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Davos elites bullish on future of business
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
Edelman staff cuts reflect an industry at a crossroads
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required
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5 questions for WPP CEO Mark Read on the FGS sale
PRWeek's Steve Barrett chats with the holding company chief about why WPP sold FGS Global.
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Snoop Dogg embodies the magic of the Olympic Games
The West Coast rap legend is living his best life for all of us in Paris as he dives deep into the Olympic experience and embraces the magic of the greatest show on earth.
Brand sales are the real awards for marcomms agency ...
Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.
Gail Heimann's retirement is a huge loss for the PR ...
The Weber Shandwick CEO’s near three-decade tenure at the Interpublic agency was highlighted by creativity, great ideas, mentorship and empathetic leadership.
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