Ömer Erdem
Feb 19, 2023

Earthquake appeal from Campaign Turkey

This is a call for help from the global advertising industry from Campaign in Turkey.

Turkey: tens of thousands of homes and lives have been lost (Dia Images/Getty)
Turkey: tens of thousands of homes and lives have been lost (Dia Images/Getty)

As you will have heard, Turkey was affected heavily by the earthquakes recently. More than 40,000 lives lost (for now), hundreds of thousands wounded and their homes collapsed, and sadly many bodies (live or dead) are still under the wreckage of the buildings. 

The Turkish government announced a state of emergency in the area affected, which includes 10 cities and a population of more than 13.5 million. Most of the people living in the region are homeless. Hospitals, governmental buildings, apartment buildings, ancient and historical monuments – almost everything has collapsed. This disaster is the one of the biggest this century, it's like a war. 

We are also thinking of the people of Syria who have also suffered terribly.

As James Elder, a spokesperson for Unicef, which is running an earthquake appeal for both countries, said: “Thousands of homes have been destroyed, displacing families and exposing them to the elements at a time of year when temperatures regularly drop below freezing and snow and freezing rain are common."

Now we need help to spread the call for donations worldwide through websites and social media accounts, where possible. Donations are being collected by AhbapTurkish Red CrescentAfadAkut and Unicef.

Global brands such as Coca Cola, PepsiCo, BP-Castrol, Ford, Fiat, Toyota, Unilever, Procter & Gamble and many others are donating millions of euros to the supporting campaigns.

This is not just a call for today. The recovery from the damage could take tens of years. Please do not think only about today.


Ömer Erdem is the publisher of Campaign Turkey

 
Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

6 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

7 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

7 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.