Sophie Chen
Send feedback to Sophie Chen.
Saatchis ECD looks to add to Thai smiles
CREATIVE PROFILE: After a decade of working abroad, Golf Nuntawat Chaipornkaew is happy to be back where it all started — at Saatchi & Saatchi Thailand, as the new executive creative director.
Social media: Still growing but brands need to ...
ASIA PACIFIC – Tighter integration with video and e-commerce figure large on the social media landscape for marketers in 2014. The time for collecting followers has passed; utilise social mediums to turn interactions into transactions.
Edmund Choe: Focus on client solutions, not awards
CREATIVE PROFILE: Edmund Choe, the newly appointed CCO for TBWA Singapore and Southeast Asia, wants to build creative teams who chase ideas that work, rather than trophies.
Taxi-driver movie puts a mirror up to youth drink ...
KUALA LUMPUR – Help University, a private university in Malaysia, has launched a drink-driving awareness campaign targeting students ahead of the festive season, which is the worst period for drink-driving.
Vodafone reviews media account
GLOBAL - Vodafone has begun an agency review for its existing media planning and buying agency arrangements, according to the company.
CASE STUDY: How Heineken got partygoers to ‘Drink ...
Heineken created an artifical sunrise powered by dance steps to encourage moderate drinking.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins