DoubleVerify invests in FirstPartyCapital

DoubleVerify (DV) has made a strategic investment in FirstPartyCapital (FPC), a sector-focused, early-stage venture capital firm specialising in adtech, martech, and digital media. With this move, DV aims to drive innovation in digital advertising by backing early-stage, AI-driven companies through FPC.

The early-stage VC firm will utilise the fresh fund infusion to further its mission of supporting scalable ad tech startups globally. The value of the investment has not been disclosed.

DoubleVerify is an AI-powered platform provider that helps advertisers ensure their ads are viewable, brand-safe, and reach the right audiences. Since 2023, it has invested over $200 million in acquisitions to fortify its position in the worldwide adtech segment. Some of its prominent investments have been into Scibids, an AI-powered campaign optimisation startup, and Rockerbox, a marketing attribution and performance measurement player.

Stating that DoubleVerify’s investment in FirstPartyCapital aligns with the company’s focus on supporting technologies that enhance performance, optimisation, and AI-driven innovation, Doug Campbell, chief strategy officer, DoubleVerify, said, “Fostering innovation in the adtech ecosystem benefits the entire industry—driving better outcomes for advertisers, publishers, and consumers alike.”

FPC is an operator-led fund backed by over 200 industry insiders, including top adtech entrepreneurs and digital media executives. It launched its operator-run investment fund in 2021. It provides founders with access to capital and a network of hundreds of senior industry executives. FPC also provides investors with a global portfolio of adtech, martech, digital media, and data startups.

FPC has raised $17 million (£13.7 million) and invested in 17 companies in six countries. Its investment portfolio includes companies like Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop, and Pixels, among others.

“This investment from DV marks a major milestone for our fund, With this capital injection, DoubleVerify becomes one of our largest investors and a key partner to our portfolio companies,” said Rich Ashton, managing partner at FirstPartyCapital.