Jane Leung
Jul 5, 2010

Diamond Ogilvy in South Korea wins full service pitch for iriver

SEOUL – Consumer electronics company iriver has awarded its creative and media business to Diamond Ogilvy in Korea.

iriver Korea
iriver Korea

Iriver specialises in portable multimedia products.

Ogilvy's appointment to the full-service account follows a two-way pitch against Grey Group. The pitch was completed on 30 June and the account's billing is undisclosed.

One of the major focuses of the new push is Smart Players in the Korean market.

Iriver also ventured into digital dictionary and e-book market in a US$5 million partnership with LG earlier this year.

Iriver currently ranks 494th in the 2010 Asia-Pacific Top 1000 Brands report released by Media last week.

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Carat wins Pernod Ricard China's media mandate

The win follows Carat's successes with the brand in Latin America and Europe, taking over from Wavemaker, which held the China account since 2019.

5 hours ago

Asia-Pacific Power List 2024: Sri Widowati, Danone

Widowati leads a marketing team that focuses on consumer education and local-market customisation, which have been instrumental to the success of Danone brands in Indonesia amid inflation.

5 hours ago

Hakuhodo launches new entity to drive internal ...

Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.

6 hours ago

Move and win roundup: Week of September 9, 2024

M&C Saatchi, BBDO Guerrero, 34Sevn and more in our weekly roundup.