MediaCorp, a free-to-air broadcast company, put Ren Partnership in charge of its corporate image campaign as part of a year-long contract, following a closed-door pitch in January.
The integrated campaign will cover television, print, radio, digital and social.
Chris Chiu, founder and chief creative officer of Ren Partnership, said, “Obviously I'm extremely excited about this win and the work that we're going to produce for MediaCorp.”
Ren Partnership opened its doors last month. The integrated creative agency has five business partners from the digital, traditional and client servicing industries, with an average experience of 20 years. A further four partners will join the agency soon.
Chiu has sat on juries at advertising festivals including Cannes, Spikes Asia, New York festivals and the London International.
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