Carlsberg Breweries awards regional project to Euro RSCG

A cross-market integrated team from Singapore, Malaysia, and Hong Kong will lead the business, responsible for brand management and development of the customer journey across multiple channels. The scope of the business covers above-the-line advertising, digital, SoMe, PR, and activation.

Kristian Walsoe, regional marketing director, Asia, at Carlsberg, said, “We are very glad to reinforce our strong strategic partnership with Euro RSCG. The Euro team is very integrated and came up with some inspiring and innovative ideas during the pitch, and we are confident that they will help the brand grow.”

Carlsberg named Euro RSCG Malaysia and Singapore as its AOR in 2008 and 2009, respectively, covering a regional consumer experience campaign that will be running for at least three years.

Commenting on the win, Matthew Fanshawe, managing director of Euro RSCG Asia-Pacific, said, “We have been working with Carlsberg in the region for more than four years now and winning this new project shows the trust that Carlsberg has in Euro RSCG. We hope to bring audiences to a new level of engagement with this digital-centric experiential programme.”

Andrew Lee, managing director at Euro RSCG Malaysia, said, “Carlsberg is a globally recognised brand with a 200-year history. We are thrilled to have the opportunity to work on this new exciting campaign for them and we cannot wait to get started.”