Peugeot picks Euro RSCG for Malaysia car launch

The agency is tasked with a campaign including TVC, print, and catalogue components and covers the ASEAN area.

“This is an exciting time for Peugeot as this is the first time that we are producing a pan-regional TVC in Asia-Pacific," said Denis Lefebvre, communication manager for Asia Pacific. "This particular model shows the attention we are giving to the markets in the region.”

Commenting on the win, Andrew Lee, managing director at Euro RSCG Malaysia, said, “We’re delighted to be partnering with Denis and his team across the ASEAN region. Peugeot is a world leader that we deeply admire for their commitment to excellence, and the win underlines the strength of the agency’s dedication to constant innovation and ground-breaking creative business ideas.”

The appointment further strengthens the relationship between Euro RSCG and Automobiles Peugeot, which started in France in 1978 and now spans more than 100 countries.

Seong Nh, executive creative director at Euro RSCG Malaysia, said, “Peugeot is a great brand to work with. They thrive for creative ideas and we are excited to have such a challenging assignment to start off 2012.”