Lee was involved with Carat Korea in its initial stages. Most recently, he was at Cheil Worldwide, where he was responsible for developing marketing ROI solutions. He has also worked at JWT and Dentsu Media.
Woohyun Nam, chief executive of Carat Korea, said in a statement that Lee was accustomed to the agency’s working environment from his previous stint there. “With his distinct management skills from long and strong relationships with clients and media vendors, he will develop our new business opportunities across on and off-line [media], and enhance the quality of our client service.”
Lee said he expected to “work closely with digital staff to develop business opportunities and expand capabilities beyond integrated media planning”.