Benjamin Li
Nov 4, 2010

Carat, MEC Taiwan partner on TVCs for Blue Camp in upcoming election

TAIPEI - Carat and MEC Taiwan have been charged to run a TV-heavy national marketing campaign for the Kuomingtang (KMT), also known as the Blue Camp, for the upcoming five mega city mayoral election on 27 November.

Carat, MEC Taiwan partner on TVCs for Blue Camp in upcoming election

The mayoral elections include Taipei City, Taipei County, Taichung, Tainam and Kaohsiung. The campaign will cover a number of TVCs across various channels and is supported by radio promotions until the end of this month.

Both agencies won the nation-wide media assignment earlier this summer. 

According to a source close to the news, “President Ma Ying-jeuo of KMT was elected two years ago, similar to President Obama in the US. It’s like mid-term exam for them. The five mega city mayoral election is very special this year becuase the KMT and DDP (the Green Camp) votes are very close in Taipei.” 

Source:
Campaign China

Related Articles

Just Published

2 days ago

Publicis climbs the highest in APAC media rankings ...

PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.

2 days ago

Netflix is going all out for Squid Game season ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.