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Singapore the Silicon Valley of marketing: Accenture
New study interviewing business leaders highlights Singapore as the global marketing hub of the future.
Thailand ranked second in the world for events: Pacific World
China, Indonesia, Singapore and Hong kong dominate the list of the most in-demand destinations in the world.
Football sponsorship: Fans demand more than a logo on a shirt
Brands need to make meaningful connections with sports fans to derive the benefits of sponsorship, which are driven by analytics and top-level content, said a panel of experts at an even hosted by Campaign Asia-Pacific and Football Inc.
Digital campaign lets users paint with light on 3D model of Tokyo
TOKYO - Mori Building has launched a digital campaign, “Tokyo City Symphony” in celebration of the 10th anniversary of Roppongi Hills, one of its property developments and a renowned landmark in Tokyo.
Chongqing has highest online-video penetration among lower-tiers: Maxus
CHINA - Cities and counties in Chongqing have the nation's highest penetration rate in terms of online video viewership; at 88.7 per cent, the municipality ranks first among China's lower-tier markets, according to findings by Maxus.
Carat, MEC Taiwan partner on TVCs for Blue Camp in upcoming election
TAIPEI - Carat and MEC Taiwan have been charged to run a TV-heavy national marketing campaign for the Kuomingtang (KMT), also known as the Blue Camp, for the upcoming five mega city mayoral election on 27 November.
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