In a new podcast series by Campaign India, Manasi Narasimhan speaks to Neha Ahuja, director of marketing, Spotify India, about how marketing helped the brand grow from number eight to number one in the country.
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CEO dismissed idea WPP might sell AKQA in Campaign interview.
With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.
A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.
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Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.
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