Campaign India Team
Jan 22, 2024

Lego elevates Bhavana Mandon as country manager, India

Was marketing director - India

Lego elevates Bhavana Mandon as country manager, India
The Lego Group has announced the elevation of Bhavana Mandon as country manager, India. 
 
Mandon will be responsible for expanding the Lego Group's footprint across India. She was marketing director - India. 
 
She will report to the newly appointed senior vice president, Lego APAC, Claus Kristensen. 
 
Kristensen takes over from Eric Maugein, who will be stepping down and transitioning to a new chapter in his career. Kristensen will oversee the APAC region, including the creation of newly reshuffled business units of India & Emerging Asia (IEA) and Singapore, Malaysia, and Travel Retail (SMTR).
 
Mandon said, "Being able to inspire and develop children for over 90 years is legendary and I am honored to be a part of this amazing journey of building the Brand Legacy in India. Immensely excited and thrilled with the idea of bringing smiles to the faces of kids and adults, I look forward to building this truly iconic and purpose-driven Brand in India.” 
 
Kristensen said, “At the Lego Group, we believe in the power of diversity to inspire creativity, and Bhavana brings a wealth of experience that will undoubtedly contribute to our mission of creating joyful moments through play. Her passion, expertise, and commitment align perfectly with the group values and her leadership will play a pivotal role in shaping the imaginative world of possibilities for kids and families across India.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Lego builds full-scale Formula One grid in bricks, ...

As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.

4 hours ago

Google introduces AI Max to search campaigns

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

4 hours ago

History of GroupM 2003-2025: The world's largest ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

23 hours ago

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.