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Manasi Narasimhan, marketing and communications professional and former head of IMC, Mastercard South Asia, is hosting a fortnightly podcast for Campaign India.
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Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.
The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.
The deal builds on a growing area for Publicis, which also acquired Influential last year.
The top independent agency in Argentina holds the most Cannes Lions in the country.