Noel D'souza
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Poonam Pandey's staged death raises ethical questions
SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image
Unlike studio-shot ads, we aim to vividly portray ...
Samsonite South Asia's executive director talks about its 'tested like Samsonite' campaign, distinguishing features from the previous leg, and the rationale behind incorporating a celebrity approach to reinforce its message.
'Give brand managers a 5% marketing budget to ...
Sudhir Sitapati, managing director and CEO, Godrej Consumer Products, provided insights into effectively marketing advertising as an industry and connected it to value creation by outlining a comprehensive blueprint.
Want the Sharks to stay true to themselves as the ...
Sony Liv’s head of marketing, Aman Srivastava, gives us the lowdown on the marketing game plan for the third season of Shark Tank India, how it aims to stay ahead of the curve in the OTT space and the sports IPs that are leveraging the platforms' audience engagement.
Step beyond tokenism when advertising for people ...
A panel at the Advertising Standards Council of India's D&I Edge summit shared how brands should focus on authenticity and explore the role of advertising in driving social change.
AR is a crucial element in shaping India's content ...
At Snap Inc's APAC AR Day, the tech company's co-founder and CEO, shared insights on AR's potential in India and its role in shaping the future of creative content and marketing
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