Advertising Marketing Media PR Analysis Data News The Knowledge
Nicola Merrifield
Oct 22, 2022

Campaign CMO Outlook: Digital retail media picks up

Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

1 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Beloved global creative leader Ari Weiss dies at 46

2 Beloved global creative leader Ari Weiss dies at 46

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

'The holding company model has been broken for a long time': MediaSense CEO

4 'The holding company model has been broken for a long time': MediaSense CEO

Dentsu prioritises media in new growth plan following $820 million loss

5 Dentsu prioritises media in new growth plan following $820 million loss

Moves and wins roundup: Week of February 17, 2025

6 Moves and wins roundup: Week of February 17, 2025

Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

7 Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

How indies are closing the gap between holding companies

8 How indies are closing the gap between holding companies

Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy

9 Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy

What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar

10 What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar

Related Articles

Campaign CMO Outlook 2023: AI supercharges adland
The Knowledge
Nov 7, 2023
Ian Darby

Campaign CMO Outlook 2023: AI supercharges adland

Campaign CMO Outlook 2023: In-housing permeates brands
The Knowledge
Oct 30, 2023
Ian Darby

Campaign CMO Outlook 2023: In-housing permeates brands

Almost half of marketers plan creative or media agency review in next 12 months
The Information
Nov 26, 2024
Nicola Merrifield

Almost half of marketers plan creative or media ...

Purpose-led marketing—still in favour?
The Knowledge
Nov 18, 2024
Nicola Merrifield

Purpose-led marketing—still in favour?

Just Published

Why ​the NikeSkims brand partnership is one to watch in 2025
1 hour ago
Mita Mallick

Why ​the NikeSkims brand partnership is one to ...

With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.

Electronic Arts appoints GroupM to global media account
1 hour ago
Shauna Lewis

Electronic Arts appoints GroupM to global media account

T&Pm was the incumbent on the account.

'We know that we have to be simpler': Brian Lesser lays out GroupM plans
11 hours ago
Shauna Lewis

'We know that we have to be simpler': Brian Lesser ...

Lesser spoke to investors at WPP’s annual results.

Interpublic Group sells RGA
11 hours ago
Lucy Shelley

Interpublic Group sells RGA

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.