kraft

Sep 9, 2024

Kraft mimics social trends to capture the attention of Zillennials

The social led campaign by Rethink is intended to fit seamlessly into FYP streams.

Nov 23, 2023

The Kraft of good sauce: Heinz brings the magic of AI to Chinese cuisine

If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.

Mar 24, 2023

Kraft Heinz partners with Pernod Ricard on pasta vodka sauce inspired by Gigi Hadid

Company admits being 'predictably late to the party'.

Jun 9, 2022

How Kraft Heinz is marketing cheese-scented nail polish

Pinkies Out Polish launched on Tuesday morning and sold out just hours later. The brand says it’s part of a lifestyle, not a stunt.

Oct 7, 2020

Kraft quickly runs out of free Mac and Cheese with #SendNoods campaign

The push is getting mixed reviews on Twitter.

Jun 22, 2020

Kraft Heinz shortlists four agencies in global media review

Industry pitch activity remains 'healthy', despite Covid-19, analysts say.