Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 26, 2016
Asian hipsters? What brands should understand
Yes, Asian hipsters exist, even if they would resent being called by the name. Paul Galesloot of Cowan Asia talks about how brands can approach this 'counterculture'.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
+1.jpg&h=268&w=401&q=100&v=20250320&c=1)
11 hours ago
100 days in, how are Trump’s tariffs reshaping ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PROMOTED
Dec 5, 2022
Culture's changed. Has your marketing?
Just Published
The Information
1 hour ago
WPP’s Mark Read on the new-biz pipeline, rebuilding ...
CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
1 hour ago
Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...
Studio.One makes its debut with several ex-AKQA staffers.
9 hours ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
9 hours ago
Former McDonald's marketer Eugene Lee joins Chagee ...
Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.