culture
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Why ‘brain rot’ makes sense to Gen Alpha
It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.
Why Chinese youth bet on pets and plushies as their new family
With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.
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No one talks about ads anymore: Have they lost their pop-culture charm?
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
Blurred lines, exposure and nostalgia: Backslash’s 2025 Edges report
TBWA’s report on cultural shifts examines company exposure and transparency, ageing, and throwback technology.
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Chinese-Canadian actor Simu Liu criticises boba brand for appropriating Asian culture
In a CBC Dragons' Den episode, Liu criticised the brand's founders for their insensitivity to boba tea's cultural origins—sparking widespread social media support for respecting Asian products and avoiding their exploitation for profit.
The summer of the slow burn artist
From Tinashe’s ‘Nasty’ to Charli’s ‘Brat,’ how the delayed success of your underrated favourites is changing the logic of virality.
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