Matthew Keegan
Nov 8, 2022

Are side hustles a win-win for both employers and employees?

Should agencies be supporting their employees' side hustles? We spoke to both agency leaders and their staff across adland in APAC to find out.

L to R: Nina Kong, strategy director at Media.Monks China founded a custom suit design label; managing director Roger Bikker runs a tea beverage brand; Tom McMullan, creative director at Digitas ANZ produces a horror movie exposure therapy podcast.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

1 day ago

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

1 day ago

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

1 day ago

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.