Ad Nut
Feb 4, 2019

Wily elders keep desperate youth captive for CNY festivities

Do the young people learn a valuble lesson about family togetherness in this ad for Tenaga Nasional Berhad by Reprise? You can bet all your red packets on it.

In 'The ONG-est hours', a film made for Malaysia's power utility Tenaga Nasional Berhad (TNB) by Reprise, clever elder family members prevent bored young people from leaving the family home following the pre-CNY reunion dinner. Their efforts include a treat tray worthy of Inspector Gadget, a karaoke session, fortune telling, and rides in a tricked out massage chair.  

“This film serves as a reminder for our youth to reflect on the importance of family foundations amidst our pursuit of success in life," according to TNB chief corporate officer Datuk Wira Roslan Ab Rahman. "Prosperity is more than just wealth and success. True prosperity is about having family by your side, and appreciating every second you have to bond.”

So basically, the video is a lecture chastising impertinent youth who have the temerity to prefer the company of their friends to sitting around with a bunch of old people after dinner waiting for midnight to arrive. But you know what? Ad Nut is fully in agreement with the older generation here. You can see your friends any day, young people! Is one evening with your grandparents, parents, aunties and uncles too much to ask?

Ad Nut must be getting old. 

The film was produced by Passion Pictures and directed by Darrel Hyon-Le. There's also a microsite with tips for keeping the 'ong hours' interesting. 

See more 2019 Chinese/Lunar New Year ad campaigns
Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

16 hours ago

Hilton readies ‘connected story’ in latest Asia ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

17 hours ago

2025 Cannes Contenders: Angie Tijam-Tohid's top bets

Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.