Ad Nut
Feb 4, 2019

CNY comfort food: McDonald's 'Prosperity Burger'

The fast-food brand suggests its own fare as a CNY feast for those who can't make it home.

In this spot for McDonald's by DDB, a young woman living overseas celebrates Chinese New Year by having a McDonald’s Prosperity Burger (chicken or beef with black pepper sauce and onions) with her family—over video chat.  

Ad Nut is not sure about the brand's claim that the Prosperity Burger "has become synonymous with the festive season, from Singapore to China, Hong Kong, Taiwan, Malaysia and Indonesia". But as it has been around for 14 years, the idea of the sandwich being a holiday tradition for some people is not entirely far-fetched. So while dinner in a fast-food joint, with family only present on a smartphone screen, may sound like a sad new year indeed, the ad does a good job of making it seem like a comforting substitute for actually being there.

See more 2019 Chinese/Lunar New Year ad campaigns
Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

18 hours ago

Hilton readies ‘connected story’ in latest Asia ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

19 hours ago

2025 Cannes Contenders: Angie Tijam-Tohid's top bets

Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.