Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Feb 4, 2019
CNY comfort food: McDonald's 'Prosperity Burger'
The fast-food brand suggests its own fare as a CNY feast for those who can't make it home.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Mar 11, 2024
Win or lose, McDonald's is the MVP of post-game grub
May 29, 2025
Asia-Pacific Power List 2025: Yabin He, McDonald's
Just Published
The Information
16 hours ago
Agency Report Card 2024: Mindshare
Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.
18 hours ago
2025 Cannes Contenders: Dentsu APAC leaders place ...
From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.
19 hours ago
'Media isn’t a commodity. Treating it like one is a ...
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
.png&h=268&w=401&q=100&v=20250320&c=1)
The Information
19 hours ago
WPP never seized control of its destiny under Mark ...
Departing CEO had some notable successes, but the company has struggled.