Campaign UK
Oct 26, 2022

Tourism Australia releases 'Come and say g'day' film

A toy unicorn named Louie and a stuffed kangaroo called Ruby forge an unlikely friendship as they make their way around Australia to see the sights.

Louie, who bills himself as a magical unicorn, helps Ruby out of her souvenir packaging. They visit a series of destinations such as Uluru, Sydney Opera House and the Great Barrier Reef.

Along the way, the pair travel on a boat, a bus and in a hat along a river, where they accidentally get caught downstream and head towards a waterfall. The live-action film was directed by Michael Gracey (who also directed The Greatest Showman) through Finch.

CREDITS

Film director: Michael Gracey
Creative: M&C Saatchi Sydney
Production company, film and TVC: Finch Company
Animation company: Platige
TVC music score: King Stingray / Level Two Music
Film music score: Jonathan Dreyfus, Amy Andersen, William Barton, Frank Yamma, The Marliya Gondwana Indigenous Girls Choir, Iwiri Choir
Media: UM (Global team)
Digital: Digitas
Public relations: Poem (Global agency) / Ogilvy PR
Social: Apparent

Source:
Campaign UK

Related Articles

Just Published

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

1 day ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

1 day ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.