Campaign UK
Oct 26, 2022

Tourism Australia releases 'Come and say g'day' film

A toy unicorn named Louie and a stuffed kangaroo called Ruby forge an unlikely friendship as they make their way around Australia to see the sights.

Louie, who bills himself as a magical unicorn, helps Ruby out of her souvenir packaging. They visit a series of destinations such as Uluru, Sydney Opera House and the Great Barrier Reef.

Along the way, the pair travel on a boat, a bus and in a hat along a river, where they accidentally get caught downstream and head towards a waterfall. The live-action film was directed by Michael Gracey (who also directed The Greatest Showman) through Finch.

CREDITS

Film director: Michael Gracey
Creative: M&C Saatchi Sydney
Production company, film and TVC: Finch Company
Animation company: Platige
TVC music score: King Stingray / Level Two Music
Film music score: Jonathan Dreyfus, Amy Andersen, William Barton, Frank Yamma, The Marliya Gondwana Indigenous Girls Choir, Iwiri Choir
Media: UM (Global team)
Digital: Digitas
Public relations: Poem (Global agency) / Ogilvy PR
Social: Apparent

Source:
Campaign UK

Related Articles

Just Published

3 hours ago

Time to Nike-ify DEI

Why we need to rescue the concept of 'merit' from being solely a Trump card.

12 hours ago

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

13 hours ago

Can ads make us feel something, even if they can’t ...

The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.

13 hours ago

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.