mc saatchi
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M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
M&C Saatchi returns to organic revenue growth and improved profitability
First results under new group chief executive Zaid Al-Qassab.
Retirement campaign raises the bar for a life lived well
Ryman, the retirement community’s latest campaign created by M&C Saatchi, invites Australians to embrace the next chapter of their lives with freedom and luxury.
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Harry and Meghan partner M&C Saatchi on social media harms campaign
M&C Saatchi has been working with the Archewell Foundation for a number of months.
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M&C Saatchi picks outsider to be global chief executive for Passions and PR arm
Robin Clarke will work closely with Richard Thompson, chair of the specialism.
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Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’
The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.
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