Ad Nut may be a hyperactive squirrel, but even this nut-hoarding dynamo understands the joy of doing absolutely nothing.
Which is precisely why Ad Nut appreciates the pure genius of S.C. Johnson's latest Kabikiller Easy Continuous Jet campaign. The brand has put the world’s most notorious slacker—a sloth—in charge of selling mould cleaner. After all, if you’re trying to convince people that cleaning no longer requires elbow grease, who better to deliver that message than nature’s ultimate procrastinator? The pitch is brilliantly simple—Kabikiller’s new product cuts cleaning time in half, making it so effortless that even a creature whose entire existence revolves around "why rush?" can manage it.
At the heart of the campaign by VML and Ogilvy Japan is a charming 30-second spot featuring our loveable, furry friend doing what he does best—absolutely nothing. And the best part? He doesn’t have to, because the new bottle is designed to make spraying faster and easier than ever before. Less scrubbing, less effort, and more time to embrace your inner sloth. It’s a clever visual metaphor: if the slowest-moving creature on the planet can handle this, so can you.