Ad Nut
Aug 31, 2021

Package deliveries and wombat incursions caught on camera

72andSunny's new campaign for Google's Nest products also includes an embarrassed cat and a clumsy dog.

To promote Google's Nest brand of cameras and security doorbells to Australia, 72andSunny has come up with four fun films (the player above wiill show you all of them).

Rather than a heavy message about keeping your home safe, the films go with a light approach. That choice is based on the knowledge that people most often use security products to check in on their homes and "feel connected to the things they love within them, such as pets", according to the agency. 

The 'Caught on Nest' campaign will run across digital and social, TV and outdoor, with more executions to follow. Essence and PHD are also involved.

There's a lot to enjoy here. Ad Nut chuckled when the idiotic murderous beast fell off the sofa and LOLd at the alarmed waddling of the wombat who got caught nom-nom-noming the garden. Ad Nut is tempted to argue that rather than a cat, the agency could have employed a photogenic and charismatic squirrel, but then again, no squirrel would ever fall off of a tree so embarrassingly. Amateur. 

The concept was adapted from a global campaign strategy, #NestPets, created by Arts & Letters for Google in the US.

CREDITS

Client: Google Australia
Creative: 72andSunny Sydney, Arts & Letters
Production Company : Rolla Film
Audio Production: Otis
Media: PHD and Essence

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

9 hours ago

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

9 hours ago

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

9 hours ago

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.