Ad Nut
Dec 18, 2017

Harbin explains cloud-based beer origin

A VFX-heavy spot by BBH Shanghai, Eight, and Fin Design + Effects.

This TVC for Harbin beer is impressive, but Ad Nut feels too much screentime is allotted to the uninteresting humans and not nearly enough to the super-cool animated airplane pilots. Here's hoping it's the first in a series, and that future episodes will tell us more about the friendly bear and his chimp friend. 

Previously by this client-agency pair: 

CREDITS

Advertiser: Harbin Beer
Agency: BBH Shanghai
Production Company: A New Life Films
Director: Josh Frizzell
Post Production: Fin Design + Effects
Executive Producer: Billy Becket
VFX Supervisor: Richard Betts
CG Supervisor: Robert Grbevski
Lighting and Fur FX: Pawel Olas
FX TD: Mike Thomson
CG Artist: Shane Brouwer 
3D Modelling & Texturing: Tim Streets and Tristan Lock
Matte Painter: Mark Boey
Online Artist: Segundo Fernandez

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

8 hours ago

YouTube enhances Shorts brand options for social ...

New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.

2 days ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

2 days ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

2 days ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.