A rousing speech about making your beer dreams come true

Good beer is the everyman’s dream. That’s the simple, unpretentious truth Australian brewery Balter Brewing Co is tapping into with its latest campaign. One of Australia’s fastest-growing beer brands has rolled out a new platform called 'Beers Do Come True', a cheeky nod to the fact that enjoying quality beer is a dream anyone can actually make happen.

 

The campaign spot, crafted by ATime&Place, parodies the classic inspirational speech, but instead of a conference hall, it’s set in a bar. A regular bloke grabs the mic (and a pint) to deliver a pep talk on why good beer is within everyone’s reach.

 

With a freshly poured pint in hand, he challenges the crowd to admit the obvious: the only thing standing between them and a great beer is themselves.

 

“I once knew a man with nothing but hope in his eyes. But he didn’t just stand there. He rose up like the bubbles in this delicious, ice-cold beer. That man was me," he says rousingly. 

 

And then, because why not, he breaks down the word BAR:

 

B: Believe you can have a beer

 

A: Ask for a beer

 

R: Receive a beer

 

It’s not exactly Shakespeare, but it gets the point (and pint) across.

 

Campaign's take: The film is a lighthearted send-up of the motivational speakers we see everywhere these days—the kind who promise you can achieve anything, often by buying their latest book or online course. Let’s just say this guy isn’t Oprah or Brené Brown, and they have nothing to worry about job-wise. But it’s a fun, self-aware send-up of the motivational circuit’s sometimes over-the-top optimism. And here’s the kicker: no one’s being sold a pipe dream. Drinking good beer really is a simple pleasure anyone can reach. So, bottoms up.