Partner Content
Partner
Oct 27, 2016

Effective brand storytelling and building trust

The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco in September.

PARTNER CONTENT

Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.

Source:
Campaign Asia

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