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Mindshare China: Empowering young talent
The media agency has been a bit obsessed about the future over the past couple of years. And a key part of the future is recruiting, engaging, and retaining the next generation of talent.
Mobile made easy
A step-by-step recipe book for your understanding of the mobile fundamentals.
Post-95s: China’s fledgling consumers
The nuance of segmenting China’s consumer groups becomes more apparent with the release of a new study highlighting Tier-3 and Tier-4 cities and the spending habits of the under-20s.
Branding for new-wave industries
Digital advertising solutions are in place to meet the incremental brand growth slated in sync with China’s ‘internet plus’ plan, starting with the travel industry.
Attention deficit: Why mobile-free moments ...
As mobile media fragmentation continues unabated, some advertisers are seeking out new opportunities in those pockets of time when consumers go hands-free .
Nestlé Japan: "Branded Shorts is solving a ...
Nestlé Japan scoops special recognition award for branded shorts released on the internet - and predicts that the medium will become an increasingly important tool for marketers.
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