Partner
Oct 27, 2016

Digital drivers – what’s shaping our world?

Campaign asks: how are agencies preparing for a tech-focused future?

PARTNER CONTENT

With technology driving innovation in adland, are agencies doing enough to prepare? Campaign spoke to Cheil Worldwide, DigitasLBi, J. Walter Thompson and Openr to find out how the agency of the future will embrace technology.
 

Source:
Campaign Asia

Related Articles

Just Published

47 minutes ago

Fuji TV leaders resign amid sexual misconduct case

Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.

7 hours ago

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

7 hours ago

To snake or not to snake? Luxury brands face conundrum

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.

7 hours ago

PHD secures $500 million media duties for Volkswagen...

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.