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A listening ear for programmatic
Campaign Asia unravels programmatic radio advertising with three music lovers’ playlists.
The Future of Programmatic
Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.
Embracing digital disruption – what’s next?
How has digital disruption changed the way we consume media? And how can the industry embrace instead of fearing it?
Effective brand storytelling and building trust
The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco in September.
Digital drivers – what’s shaping our world?
Campaign asks: how are agencies preparing for a tech-focused future?
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