eBay asks Aussies to clear Sunday for sales, whatever it takes

The time period is already eBay's busiest time, and the site intends to cement that leadership. In addition to all-day deals, eBay will also be introducing five-minute flash sales between 8 pm and 9 pm on Sundays. 

"Delving into the shopping habits of Australians has given us the opportunity to develop a sales initiative that reflects the short burst and impulsive behaviour of our customers," Steve Brennen, eBay Australia’s director of marketing and Advertising sales, said in a release.

The four TVCs by Havas Worldwide Sydney and director Luke Shanahan of Robber’s Dog (above and below) show the lengths different bargain-hunters will go to in order to ensure they'll be able to take advantage of the sales. Their solutions include an alternatative to mowing the lawn, a very early Sunday supper and outright bribery.

CREDITS

Creative Group Head: Christopher Johnson
Copywriter: Simon Fowler
Art Director: Nicole Hetherington
Group Account Director: Dan Smith
Senior Account Director: Steve Osaer
Account Manager: Julie Bouissin
Senior Producer: Jacqui Gillies
Director: Luke Shanahan
Producer: Mark Foster
DOP: Jeremy Rouse
Sound: Rumble Studios
Editor: Peter Whitmore
Post: The Editors