Laura Robbie

Nov 11, 2024

October advertiser of the month: 7-Eleven

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

Nov 6, 2024

Is impulse buy on deathbed in Indonesia?

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.

Jun 20, 2024

Calls grow in Australia for restrictions on ...

As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.