Staff Reporters
Feb 7, 2024

BMW's playful take at ancient Chinese superstition in Lunar New Year campaign

The 14-minute mockumentary produced by TBWA China is driven by humour, and follows a mission led by four BMW engineers and scientists as they seek to set a path to good fortune for all.

The 14-minute mockumentary produced by TBWA China is driven by humour, and follows a mission led by four BMW engineers and scientists as they seek to set a path to good fortune for all.

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