chinese new year 2024
Happy Lunar New Year from Campaign Asia-Pacific!
The editorial team is taking a break to welcome a new moon and the Year of the Dragon, resuming publication on February 14.
How brands are unleashing their inner dragons this festive season
Space Doctors' Maya Madhusoodan and Greenie Lei explore how brands in Asia are transcending conventional approaches, blending symbolism, culture, and thoughtful design to stand out this festive season.
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How CNY is firing up cross-border e-commerce in Singapore
As the Year of the Dragon approaches, e-commerce retailers stand to soar from an influx of consumer spending, opines dLocal’s Joaquin Moreno.
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BMW's playful take at ancient Chinese superstition in Lunar New Year campaign
The 14-minute mockumentary produced by TBWA China is driven by humour, and follows a mission led by four BMW engineers and scientists as they seek to set a path to good fortune for all.
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