Sophie Chen
Oct 25, 2013

Audi quattro takes on 'challenges' of driving in Singapore

SINGAPORE – While you might not consider Singapore a challenging place to drive, Audi is showcasing how its four-wheel-drive technology surmounts urban obstacles in a new campaign.

wide player in 16:9 format. Used on article page for Campaign.

The ‘Singapore. Land of quattro’ campaign, through Publicis Singapore, is running across TV, radio, OOH, special buys, online and the newly launched official Audi Singapore Facebook page.

The 45-second TV spot asserts that Audi's quattro brand of four-wheel-drive technology enables drivers to enjoy every minute on the road, even with the less than obvious (but arguably legitimate) challenges of driving in Singapore, such as torrential rain, slippery roads, uneven surfaces, construction zones, loose gravel and sudden diversions.

CREDITS

Client: Audi Singapore
ECD: Ajay Vikram
Head of Copy: Jury Gregorio
Head of Art: Kris Ng
Senior Copywriter: Pei Ling Ho
Senior Art Director: Jia Ying Goh
Art Director: Eugene Pua
TV Producer: Annie Ang
Account Director: Andrew Crichton
Senior Account Manager: Christina May
Account Manager: Uli Schulz
Account Executive: Audrey Kho
TV Production company: Moviola
Print Production: Shooting Gallery Asia

Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

How to put creativity back into media buying

RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.

16 hours ago

Creative Minds: Fachrul Rizal considers advertising ...

Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.

17 hours ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.

17 hours ago

A sweet KitKat break-time signal for Manila businesses

In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.