audi
Audi China marketers on launch of new EV brand
In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.
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Brain waves meet horsepower in Audi Vietnam campaign
Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.
FAW Audi hands creative account to Dentsu Creative and Saatchi & Saatchi in China
Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.
Audi spot follows romance between moth and headlights
The campaign was created by Bartle Bogle Hegarty London.
Q1 global media new-biz spotlight: Billings fall but retentions rise
Volkswagen and Mercedes-Benz among flurry of reappointments.
Uneven regulation, tight deadlines catalyse spike in plagiarism
While content creators have been flooded with work recently, they've also had to contend with a flood of copycats. But lax legislation and hesitancy for creators to take action remain pending issues.
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