Arlene Ang on turning OMD China into a 'no-line' agency
SHANGHAI - Arlene Ang succeeded reclusive OMD China CEO SiewPing Lim earlier this year in February. In this exclusive video interview with Campaign Asia-Pacific, she explains her plans to transform the way OMD operates to be more digital-forward, and why she wants 750 staff to hedge their bets against digital obscurity in the future with some help from venture capitalists.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Agency holdcos face a new crossroads: reunite media ...
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.
Is Bluesky the new #MarketingTwitter? Marketers ...
X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.
Industry sources dismiss ‘uncooked’ rumour about ...
M&A report surfaced on financial blog.
Generation Greytt: The trillion-dollar market that ...
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.