Jun 23, 2014
Arlene Ang on turning OMD China into a 'no-line' agency
SHANGHAI - Arlene Ang succeeded reclusive OMD China CEO SiewPing Lim earlier this year in February. In this exclusive video interview with Campaign Asia-Pacific, she explains her plans to transform the way OMD operates to be more digital-forward, and why she wants 750 staff to hedge their bets against digital obscurity in the future with some help from venture capitalists.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jun 10, 2016
Arlene Ang steps down as CEO of OMD China
The Information
Jun 16, 2025
Agency Report Card 2024: OMD
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jun 3, 2025
Under Armour appoints OMD as media AOR in APAC
Jan 23, 2014
Arlene Ang replaces SiewPing Lim as OMD China CEO
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
4 hours ago
Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Knowledge
4 hours ago
Wrangles in the jury room: how the challenges of ...
Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.
The Information
5 hours ago
Bacardi picks agencies for trio of global creative ...
AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.
