Emily Tan
May 30, 2016

GroupM Team conquers River Kwai International Adventure Race for Charity

A team of 10-super-athletes from GroupM has done the industry proud at the Singha River Kwai International Trophy Adventure Race on May 28 . Competing in five teams of two, the men ran, swum, mountain-biked and kayaked their way to raising US$12,000 for Mother’s Choice. The team from Asia-Pacific comprised Mark Patterson, Ed Thesiger, Kasper Aakerlund and Puneet Arora from GroupM, Michel de Rijk of Xaxis, Arup Bansal of MEC, Auke Boersma of Light Reaction, and Niklas Stalberg of mInteraction, Jacob Kvist of Mindshare, and Josh Black, CEO of GroupM Content

Related Articles

Just Published

1 hour ago

Asia-Pacific Power List 2024: Sri Widowati, Danone

Widowati leads a marketing team that focuses on consumer education and local-market customisation, which have been instrumental to the success of Danone brands in Indonesia amid inflation.

1 day ago

How creativity can enhance customer experiences

Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.

1 day ago

Everything you need to know ahead of Google’s ...

With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.

1 day ago

Summerween: Why Michaels, Home Depot and General ...

It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.