Defining trends in service appreciation in 2015
A joint study by the Hong Kong Association for Customer Excellence (HKACE) and Ipsos looks at the needs and behavioral differences among different generations of consumers in the service industry and provides advice on how brands can deliver better customer experiences. Please see the related-article link at the bottom of the page for more details from the research.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
Why adland pros are becoming creators themselves
As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.
Squarespace courts Aussie and Kiwi trades with ...
The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.
Omnicom’s $13.5 billion Interpublic deal approved ...
The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.