ipsos
Mission possible: Four steps to make marketing teams more effective
Marketers discuss the steps they are taking to optimise marketing effectiveness based on research from TikTok and Ipsos.
Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Low awareness among Indians about generations’ labels and their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities.
Gen X: The original harbingers of change
Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort
JKR x Ipsos: 85% of marketing spending on brand assets are not 'distinctive'
TOP OF THE CHARTS: Only 15% of brand assets are labelled gold and defined as truly distinctive, by marketing research and consulting firm Ipsos and independent global branding agency JKR.
Cyber coaxing: Nudge strategies in the age of AI
AI based nudges would be even more powerful levers to modify behaviour
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