DATA POINTS: Social-mobile influence on shopping strongest in China, Asia
New research by DigitasLBi shows that consumers in Asia are way ahead of their western counterparts on incorporating social media and mobile devices into shopping. Shoppers in China and Singapore (the two APAC countries studied) register as outliers from global averages for buying via smartphone, searching via smartphone while in a store, being receptive to location-based offers and being influenced by in-store technology or friends' social-media posts.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
80% of brands worried about agency use of gen AI, ...
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.
Enjoyed the Paralympics? Keep the spirit alive at work
You can get that Paralympic buzz by helping disabled people arrive and thrive in adland.
When safety becomes a luxury in a world of enduring ...
Personal and public events over the summer – in Cannes and the UK – demonstrate that racism is a pervasive and dangerous force in society.
Watch: Naomi Campbell, Gigi Hadid and RuPaul star ...
The work aims to reintroduce the brand’s iconic Instant Erase Concealer to a younger generation.