Matthew Miller
Sep 17, 2021

Three-quarters of marketers claim they're 'mobile-first': Research

TOP OF THE CHARTS: Only 7% of marketers admit they're not using a mobile-first strategy, according to research by Warc and the Mobile Marketing Association.

Three-quarters of marketers claim they're 'mobile-first': Research

See full-size chart

Source: Architecting the Future of Marketing in APAC: The Use of Mobile in the Digital Marketing Mix, a report from Warc in association with the MMA. The report is based on a July and August 2021 online survey of 466 marketing professionals based in APAC, a mix of client-side, agency, media-owner and technology-vendor marketers.

More from this source:

  • Nearly three in four respondents (72%) are expecting their mobile budget to increase this year. Last year only half said the same (48%).
  • Nine-tenths (89%) of respondents are using social in their mobile marketing strategy and, on average, a third of the mobile budget goes toward social.
  • YouTube, Facebook and Instagram are the biggest platforms for display marketing, while TikTok is dominating partnership marketing.
  • Nearly nine in 10 marketers have experienced improved m-commerce capabilities and three fifths of respondents have named commerce as the most significant consumer behaviour in 2021.
  • Even though the end of the third-party cookie has been delayed, three in five marketers are predicting an impact to their business by the 'death' of the cookie.
This article is filed under...
Top of the Charts: Key data at a glance

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

Humour in advertising is a serious business

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

23 hours ago

40 Under 40 2024: Dalton Henshaw, Bullfrog

Henshaw may have provoked doubters when he launched a creative indie shop during the onset of the pandemic. But four years later, armed with a healthy roster of clients and a set of happy employees, who’s laughing?

1 day ago

FCB India's Dheeraj Sinha on commanding agency ...

Marking one year in his role as CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag, not arrogance," his intense leadership style, and empowering young talent.

1 day ago

Move and win roundup: Week of November 4, 2024

Endeavour Group, The Lux Collective, Apparent, Quiip, Pure Public Relations, and more in our weekly roundup of people moves and account wins.