Campaign has launched its new data insights content offering for premium knowledge subscribers.
Branded as Campaign Red, the capability enhances the Campaign Asia experience for Knowledge Tier subscribers with full access to our global insights, analysis and data content services backed by our Campaign global editorial team and data partners such as R3 and Comvergence.
Building on the capabilities of what was previously 'Campaign Advertising Intelligence', Red allows Knowledge subscribers to benchmark performance, identify opportunities and understand market trends in advertising, marketing and media. It further provides access to global and regional reports with analysis, insights and forecasts based on proprietary and other data.
More features and services will be added in 2025 including products localised for the APAC market.
To learn more, keep reading through the graphic gallery or visit the Campaign Red web page.