Campaign India Team
Nov 4, 2020

WPP integrates Indian agency The Glitch into VMLY&R

The agency was first acquired by GroupM in 2018.

WPP integrates Indian agency The Glitch into VMLY&R

WPP has brought creative agency The Glitch into VMLY&R in what it says is an effort to create an expanded offering uniting tech and and creative expertise.

The Glitch was founded in Mumbai in 2010. In 2018 it was acquired by WPP through GroupM.

The Glitch and VMLY&R will continue to operate as different brands and organisational structures while working together. 

Senior leaders of The Glitch including Pooja Jauhari, CEO; Rohit Raj, co-founder and chief creative officer, and Varun Duggirala, co-founder and content chief, will now report to Tripti Lochan, co-CEO of VMLY&R Asia. The Glitch leadership team, along with VMLY&R India CEO Anil Nair, will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Nair.

"The Glitch over the past 10 years has grown to become a digital and content powerhouse, and when combined with VMLY&R’s capabilities in digital transformation and customer experience, can help clients make an impact in their transformation journeys," CVL Srinivas, WPP's country manager for India. said in a release.  

Nair said the union "spells great news for clients looking at building digital-first brands", adding that in addition to customer experience (CX), commerce, technology, innovation, AI/ML, data and media expertise, VMLY&R will now be able to add "new weaponry" including capabilities in brand experience, new-age content, youth  marketing, connections thinking, brand publishing, and live creativity.

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

13 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

15 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

16 hours ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.