Women to Watch Greater China 2024: Terry Chiang, Golin

Terry Chiang

Managing director, Taiwan
Golin
Taipei

Terry Chiang, the managing director of Golin Taipei since 2016, showcases remarkable leadership in corporate PR and integrated marketing communications. With a background in semiconductors and technology, Chiang has propelled Golin Taipei into a robust agency, emphasising purpose-driven strategies.

Her influence extends beyond the corporate sphere, evident in campaigns fostering inclusion, challenging gender roles and driving societal change. Her impressive work has helped reshape workplace environments and even influenced legislative reforms in Taiwan. As the global executive sponsor of ERG collective Asia Pacific Islanders, Chiang champions diversity, equity, and inclusion on an international scale, amplifying Asia's voice in the global conversation. 

Under her leadership, Golin Taipei has achieved impressive business growth, with a +16% revenue increase in 2022 and an expected +12% for 2023. Her innovative approach to inclusive culture and campaigns have earned industry acclaim.

Her leadership philosophy emphasises authenticity, bravery, and bold action, empowering her team to embody the change they wish to see in the industry. As co-leader of Golin’s APAC DEI Council, Chiang spearheads initiatives that redefine inclusivity and benefit staff across the region.

Colleagues praise her exceptional leadership and dedication to shaping an inclusive culture, recognising her impact at regional and global levels.